Summative evaluation of Amnesty International UK’s brave campaign
objectives.
To ascertain the extent of achievement of the aim, outcomes, and objectives of the Brave Campaign and its Theory of Change.
To assess the positive or negative influence of the Brave Campaign on systems of oppression, inequalities, and drivers that perpetuate human rights violations.
To evaluate the design of the Brave Campaign in terms of inclusivity and enabling participation of key stakeholders, such as Human Rights Defenders, their organisations, partners, and those with lived experiences of campaign issues.
methodology.
Qualitative Comparative Analysis complemented by mixed data collection methods.
outputs.
Comprehensive Evaluation Report
Detailed findings from the evaluation of the Brave Campaign, including insights into the campaign's achievements, its impact on human rights systems, and its inclusivity design.
Animation
A short animated video summarising the evaluation findings to make the content more engaging and digestible.
Podcast Episode
An audio episode discussing the key findings from the evaluation to cater to diverse learning preferences.
Strategy Workshop
Provided strategic guidance to Amnesty International UK, enabling them to action the evaluation recommendations effectively.
